signature.
Thursday, March 18, 2010 at 2:35AM 
ANY presentation of your church, your organization or your business, should be a passionate expression of what it represents and what it does. It's like your signature-- see mine above? If you look at it long enough, you'll learn a lot about me and my personality. But the most important feature about my signature is that NO ONE ELSE has it. No one else has the ability, the gift to write MY name like ME. It's my signature. And because I love how unique my handwriting is, I put my signature on almost any paper I see... it's that special to me.
In at least half of the first convos with potential clients, they almost vomit out the word "websites".
It goes a little something like this:
We say hello.
I briefly explain what Firstfruits Creative is all about, and ask a little bit about their ministry, nonprofit, etc.
My question is usually ignored, in exchange for the question "do you do websites??"
I say yes, and go on to talk about other work FFC does.
That's ignored as well, and then we talk more about "websites".... arrgggghhh!
Everyone wants a "website" these days. Great. And although i love web design, the "W" word is beginning to make me cringe... seriously. Pastors, CEOs and directors of nonprofits desperately need to see the bigger picture. Everyone wants a website, so eventually everyone eventually GETS a website. Hundred of thousands of organizations with URLs. Digital clutter for your potential supporter to sift through. And the average online commuter is rapidly adapting to the messiness. The internet is becoming more like the Yellow Pages than a place to showcase a vision, mission or a message. Some people think that just having a website is enough, or even that "as long as it LOOKS nice" that that's enough. ALL WRONG.
This is why Firstfruits Creative strongly advises potential clients-- let's learn your organization's signature first. The more we learn it, the more we'll love it and the more you will want it to be all over that website you want so badly. Without YOUR signature-- the unique gift or vision that God has placed deep inside of you-- it will just be another webpage, another video, another URL that someone will forget. Another "website" in the midst of clutter.
So let's not skip steps-- promotional tools like websites lack substance and originality when they are constructed just to "have one". Don't forget your signature!
FIF.
tameka. |
3 Comments |
FIRSTFRUITS CREATIVE,
PURELY FIF,
REALITY CHECK 










