READYSETGO! is underway for Firstfruits Creative (see here), and if you've seen the packages that we are offering for the year, identity and promotion, are two terms that are connected and extremely important in our campaign.

In brand strategy and in overall advertising-- classification is necessary.  Client and designer alike must know-- this is exactly what we're doing and THIS is exactly why we're doing it.  This is where the relationship between identity and promotion shines.  

A great brand strategy begins with clear identity, and ends with clear promotion.  Have you ever seen an awesome looking flier promoting an interesting event... but you have NO clue what the organizers are all about or what they stand for...? It's a bad look.  Good promo is nothing without an identity, visually or verbally... there is no foundational message sent to the consumer.  And of course, promotion is necessary to the process, because without it... vital information regarding a client's ongoing operations won't be distributed.  The identity will be presented, but still, fall flat.

So FFC, we classify our full line of graphic design & consulting services, 23 in all, by what they accomplish.  Either they help the client build a stronger identity, OR they promote an initiative, event or activity, effectively complimenting the identity.  For example, a business card is meant provide an identity, while a poster promotes or sells.   So "I&P", as we like to call it-- they go together like peanut butter & jelly, Lucy & Ricky, or even yes dare we say, faith and works. This is what Firstfruits Creative is all about--utilizing the concept of I&P, along with vision-digging-- to create a comprehensive brand strategy for our clients.

FIF.